Retail Therapy with RayJade Styling

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June 2025

Community vs. Exclusivity: What Should a Brand Be Built On?
Fashion brands like to pretend they exist somewhere outside of human behavior, as if they’re purely driven by design and craftsmanship—but in reality…
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Rayna Hoffman
The Taste Gap: Fashion’s Most Protected Privilege
A reflection on how privilege—not talent—still decides who gets to chase a creative career
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Rayna Hoffman
Cringe, Sincerity, and the Strange Freedom of Caring Too Much
How to survive being perceived
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Rayna Hoffman
How to Stay Creative in a World That Wants You Normal
For the stylists, designers, DJs, artists, and multi-hyphenates trying to build a life that doesn’t follow the script
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Rayna Hoffman

May 2025

Work to live or live to work?
If you’ve ever felt like your work or your routine has become your whole personality, you’re not alone.
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Rayna Hoffman
My Love Letter to Junior Year
I just got a text from Paddywagons.
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Rayna Hoffman
When no ones watching
In a world where everything is content, it’s getting harder to tell the difference between genuine creativity and the performance of creativity.
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Rayna Hoffman
I still believe in the village
I grew up surrounded by women.
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Rayna Hoffman
Self love kind of sucks
Why delayed gratification is the purest form of self love
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Rayna Hoffman
Delusions of Grandeur
Sometimes I feel like I’m not a normal person.
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Rayna Hoffman
1
The Discipline of Black & White
On dressing with intention, building brand through clarity, and what Brenda Hashtag taught me about identity.
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Rayna Hoffman
© 2025 Rayna Hoffman
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